How to write the perfect cover letter

There are a few simple tips to writing a winning cover letter and these are:

• Keep it succinct
• Tailor each letter to suit the job
• Proof read it very carefully!

The covering letter attached to your CV is your means of self-introduction. It is a chance to capture the attention of the reader and demonstrate the qualities that set you apart from other applicants.

Cover letters are generally used when responding to positions advertised through the print media or the Internet or as a unique selling tool when you want to approach a prospective employer directly. They are basically an advert for your resume and as such need to grab the reader's attention and make them want to read on. Highlighting your “Unique Selling Points” – i.e. the qualities that set you apart, usually does this. It should be written so that the reader cannot possibly pass it over without opening the resume document itself.

Your covering letter should complement your resume by highlighting the most relevant aspects relating to the position. Make a draft, then when you are satisfied that it reads well and will get the reader interested, get a second opinion by asking a friend to review it. If you are not sure of the qualities or competencies required, try to work out what they are likely to be or consider a similar position you have seen in operation elsewhere.

Your cover letter checklist

• Length: One A4 page, well spaced.
• Language: Be sure to make your letter clear and concise. Use strong verbs, which demonstrate action and accomplishments, e.g. organise, supervise, etc.
• Name, title and address: Find out the details of the contact person (including all spelling) in the organisation and address your letter accordingly. Don't forget to include your address, phone number and email if appropriate.
• Layout: This includes an introduction and identification of the position, for example: reference number, your qualifications, and reasons for applying, conclusion.
• Substance: Identify your skills, experience and attributes that match what the employer wants. Look for keywords and address the main elements, for example, the position requires an outgoing person with demonstrated capacity to work in a team. The keywords here are, outgoing, demonstrated and teamwork. If you show you meet the essential criteria you increase your chances of an interview.
• Proof read it: You need to draw attention to you and away from others, but not by misspelling their name! Proofing is so important, you may even benefit from someone else to double-check it for you.