Reaching Your Target Audience
The Martin Ward Anderson brand - An average of 20% of candidates placed by Martin Ward Anderson are attributed to generic brand awareness. That is, they have not applied to a specific advert or responded to other recognised attraction activities. This demonstrates the strength of the MWA brand in the market place.
Contingency database (permanent & contract) – An immediate contingency candidate sourcing solution involving an ongoing search of our database of candidate contacts is available. We have built up a comprehensive database of candidates through advertising, direct marketing, the Internet, strategic overseas alliance partners, headhunting and recommendations.
Industry sponsorship - Martin Ward Anderson has a reputation for association with Accounting Institutes (CIMA, ICAEW, ICAS, ACCA and CIPFA) and high profile industry events on a regular basis. This not only strengthens the brand, but is also a highly effective means for candidate attraction.
Retained advertising and selection – A retained selection service combined with targeted advertising or direct mail is a service that offers professional advice on media choice, copy writing, negotiation and placement of advertisement, response handling, detailed candidate briefing and criteria based interviewing, selection and presentation of shortlist and negotiation to achieve completion. These assignments are aimed at any salary level from £20k to £120k and above. Typically this sourcing tool is deployed to attract candidates for senior appointments, specialist roles or multi-vacancy campaigns.
Online job packages – Martin Ward Anderson can offer a convenient and cost effective job board package for employers who require an alternative to print advertising, at a lower price point, or to supplement print advertising. We constantly review the online recruitment landscape so that we are confident in our online package offering. Our clients not only benefit from purchasing advertising at a reduced rate through our existing contracts or volume discounts but by also maximising their employer branding opportunities.
The Financial Times – We are firmly established among the elite top advertisers in the Financial Times. The Financial Times is clearly recognised as the premium appointments media for senior finance roles at £45k to £100k salary levels and above.
Direct mail – Candidates at recently qualified and part qualified accountant levels with salaries ranging from £20k to £45k levels are often sourced using highly targeted direct mail advertisements to selected members of the Accounting Institutes (CIMA, CA, ACCA and CIPFA). Martin Ward Anderson is the recognised market leader in this sourcing technique and is proud to have an extensive portfolio of successful client case histories and references to demonstrate this.
E-marketing – Our html based communication tool can provide a cost and time efficient method of communicating to a large segment of the Martin Ward Anderson database. Any selection criteria can be specified resulting in a range of carefully designed messages being broadcast to a targeted selection on our database.
Microsites – These are often recommended as one of the most appropriate candidate management tools for a multi-vacancy campaign. They have their own application system for jobseekers and a unique candidate management database which is separate to Martin Ward Anderson’s. This is secure system, often password protected, and wholly managed by the consultant on the client’s behalf. Candidates generated from these campaigns are only exported into the Martin Ward Anderson database on completion of the assignment. Martin Ward Anderson has developed three levels of microsites, each with their own range of capabilities and which are recommended to the client based on the size and scope of the recruitment campaign in question.
Referrals - Candidates referred to Martin Ward Anderson by friends and colleagues are amongst the most loyal and marketable that we come across. For this reason, teams will try to maximise the number of candidate referrals that are made. To this end, a Refer and Reward scheme has been implemented, which rewards candidates for any referrals they make that result in placements.
Retained executive search (research function / headhunting) – This search tool is a retained consultancy service to attract senior executive candidates to our clients. These assignments involve comprehensive sector research, pro-active headhunting and networking, detailed candidate briefing and criteria based interviewing, selection and presentation of shortlist and negotiation to achieve completion. These assignments are typically within a £70k to £150k salary level and above.
Retained multi-vacancy solutions – We have a well-developed capability and expertise in the successful delivery of large-scale recruitment campaigns. These projects are ‘one off’ assignments which require the simultaneous hiring of several professional staff.
Careers evenings - Martin Ward Anderson organises regular careers evening’s, particularly targeting part and newly qualified accountants. These present employers with an excellent opportunity to showcase their company and services to a large group of pre-screened potential candidates. Interviews can be conducted at the event making it an efficient and timesaving exercise, especially for employers needing to address a large-scale hiring requirement.
These can be organised on a bespoke basis for one employer or for a number of employers in conjunction with our industry associations i.e. a careers fair promoted through younger members of the ICAEW.
Assessment centres – We have a fully developed expertise to create and manage tailor made assessment centres (often an integral part of a multi vacancy campaign). This involves benchmarking prospective candidates on behalf of our clients. This is made possible as we employ staff qualified to administer and interpret psychometric tests.
Overseas alliances - Global partnerships have been established in order to attract mobile international candidates. Increasingly these candidates expect to find a role before they travel. Global partnerships assist us in identifying these candidates and in establishing early contact. Partnerships take two forms. Those with overseas recruitment companies based on a no-fee basis and commercial agreements where a small fee will be paid if a placement is made from an overseas candidate that has been introduced to us. We currently have agreements with organisations based in Australia, New Zealand and South Africa.
SMS and job push - SMS messaging is used for candidates pre-registering for career opportunities as part of the registration process included in our traditional off-line print advertising. Frequently used as part of an overseas candidate attraction strategy, candidates are able to make contact with us with ease across time zones. We also use SMS messaging proactively to notify candidates of immediately available vacancies, particularly effective on the temporary side, where quick response time is essential.
Our website allows candidates to register for job alerts resulting in email notifications of vacancies that match their search criteria being sent to them in real time.
To register a vacancy click here